Table 2

Number of newspaper articles stratified by characteristics of interest (n=157)

CategoryExplanation of termsTobacco company/companies responsible for the dataTotal
PMIIMTBATJTIOther*Consultant & not PMI
TTC third party involved in data creation†
 PMI consultantConsultant hired by PMI to conduct UTPs 53 0 0 0103699
 Anti-counterfeiting groupCampaign group co-founded by the tobacco industry with tobacco-industry members 0 0 0 0000
 MS IntelligenceResearch consultancy hired by PMI to conduct EPSs 5 0 1 02715
 KPMGConsultancy hired by PMI (& more recently other TTCs) to compile data from EPSs 6 0 0 08216
 PopulusResearch consultancy hired by PMI to conduct surveys 3 0 0 0003
 Newspaper collaborationTTC working together with a newspaper on seizures 0 1 0 8009
 Royal United Services Institute for Defence and Security StudiesResearch consultancy hired by PMI 1 0 0 0001
 Tobacco Manufacturers Association/Tobacco Retailers AllianceOrganisations wholly owned by TTCs to campaign on their behalf 0 1 1 0 6 0 8
Type of Illicit mentioned†
 SmuggledSee table 1 for full definitions 36 5 0181328 100
 NUKDP 9 3 0 841034
 Contraband 19 2 0 42734
 Counterfeit/fake 48 9 0 17531 110
 Tobacco-industry illicit (the term ‘genuine’ product used in the article) 5 0 0 1017
 Cheap/illicit whites 22 1 0 71839
 Cross border sales 3 1 0 44719
Data methodology†
 Undercover test purchasesAttempts to purchase illicit tobacco without disclosing the true purpose of the purchase 47 0 0 1432690
 Empty pack surveyCollection of discarded packs which are assessed as domestic or non-domestic 16 1 1 112839
 Raid/seizureA search of premises usually in collaboration with
trading standards
 0 8 0 20111
 Other methodology‡Any other methodology including surveys or interviews conducted with tobacco retailers for their perceptions on the scale of illicit trade 9 5 0 95937
Data nationality
 UKTTC data refers to the UK 57 13 1 221139 143
 AustraliaTTC data refers to Australia 1 0 0 08211
 BothArticle includes TTC data from both UK & Australia 3 0 0 0003
Newspaper
 SubnationalArticle appeared in a subnational publication 47 12 0 16937 121
 NationalArticle appeared in a national UK publication 14 1 1 610436
Government agency mentioned§
 HMRC onlyHMRC 13 1 0 551135
 Trading standards onlyTrading standards agency 17 8 0 121139
 BothBoth HMRC & trading standards mentioned in the same article 12 2 0 71022
  • *Includes where ‘tobacco companies’ in general are mentioned as the data source; two or more tobacco companies are named; or the tobacco industry owned Tobacco Manufacturers Association is attributed as the data source.

  • †Will not add up to 157 as more than one type of data collection method was mentioned and more than one type of illicit tobacco was mentioned in many of the articles or sometimes TTCs presented their own data; that is, there was not always a third-party involved in the creation of the data.

  • ‡Other methodology includes TTC funded surveys of retailers, police officers and other interested parties’ opinions on the scale of illicit tobacco and data provided by tobacco companies and industry data of unknown methodology.

  • §Will not add up to 157 as only 96 articles mentioned a Government agency.

  • BAT, British American Tobacco; EPSs, empty-pack surveys; HMRC, Her Majesty’s Revenue and Customs; IMT, Imperial Tobacco; JTI, Japan Tobacco International; NUKDP, non-UK duty paid; PMI, Philip Morris International; TTCs, transnational tobacco companies; UTPs, undercover test purchases.