Table 1

Demographic characteristics by packaging and brand presentation (n=909)

Variable	Level		Stimulus pack			F or X² P value	Stimulus brand			F or X² P value
		Total (n=909)	Current (n=296)	Standardised (n=305)	Australian like (n=308)		Natural American Spirit (n=280)	Marlboro Red (n=352)	Newport Menthol (n=277)
		%	%	%	%		%	%	%
Race	White	71	71	72	70	0.946	75	68	71	0.385
	Black	11	10	11	12		10	11	12
	Other	18	19	17	18		15	21	17
Age in years	Mean (SD)	100	31.8 (7.1)	31.7 (6.9)	31.5 (7.1)	0.840	31.6 (7.0)	31.8 (7.0)	31.6 (7.1)	0.899
Education level	<HS grad	12	12	12	12	0.723	12	13	11	0.724
	HS grad	50	51	47	52		49	51	49
	College grad	38	36	41	37		39	36	40
Sex	Male	62	65	60	63	0.579	63	59	67	0.097
Sex	Female	37	35	40	37	0.579	37	41	33	0.097
Days smoked each week	Mean (SD)	100	5.8 (1.9)	6.0 (1.7)	5.9 (1.8)	0.303	6.0 (1.7)	5.8 (1.9)	6.0 (1.8)	0.301
Brand viewed is brand smoked	Yes	61	60	61	61	0.905	62	57	64	0.199
Brand viewed is brand smoked	No	39	40	39	39	0.905	38	43	36	0.199

HS, high school.