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Mate, an Argentinian icon used to promote cigarettes

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Footnotes

  • Contributors MBA, EE and RM contributed to the conceptualisation and data collection. MBA wrote the first draft of the manuscript. EE, RM, GA and CM contributed to edits and final revision of the manuscript.

  • Funding This work is part of the ‘Removing the Marketing Power of cigarettes’ (REMAP) Project, funded by the Medical Research Council (MR/X004279/1).

  • Competing interests None declared.

  • Provenance and peer review Not commissioned; externally peer reviewed.