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A Philip Morris advertisement for its heated tobacco product IQOS sets a troubling precedent
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Footnotes
Contributors All authors contributed to the drafting and critical revision of the manuscript.
Funding The authors have not declared a specific grant for this research from any funding agency in the public, commercial or not-for-profit sectors.
Competing interests None declared.
Patient consent for publication Not required.
Provenance and peer review Not commissioned; externally peer reviewed.